Twin Social's comprehensive efforts resulted in a significant enhancement of Enzo's Cucina's digital presence, streamlined backend operations, and improved customer engagement and conversion rates through strategic content development, innovative design, and targeted marketing campaigns.
Twin Social executed a significant revamp of Enzo's Cucina's online presence by creating optimised landing pages, introducing a modern website design, and implementing various site-wide updates. This overhaul enhanced the digital visibility and unique identity of each venue under Enzo's Cucina. Additionally, Twin Social implemented a series of Meta Pixel trackers to monitor user engagement and optimise conversion strategies, along with establishing robust tracking systems and Event Managers to accurately measure campaign performance.
Twin Social executed targeted email marketing campaigns based on segmented audiences from various booking systems, sending numerous engaging emails to customers. Personalised SMS communication was dispatched to all recorded numbers across each venue to maximise engagement. To drive traffic and revenue, ads were launched, structured in phases of content creation, social media population, and data gathering from cold traffic. These comprehensive efforts significantly enhanced Enzo's Cucina's digital presence, streamlined backend operations, and improved customer engagement and conversion rates.
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